Business Better

Babbage Simmel has been providing in person and online training to their customers for over 35 years. They boast a massive online course catalog of more than 600 courses focused on IT and business. A lack of emphasis on the website's course search and signup functionality prevented potential customers from finding relevant courses and signing up for classes.

We created a website that focuses on the large course catalog offered by Babbage Simmel while preserving the brand's distinct angled aesthetic. Visual improvements were made to provide an easier experience for finding and signing up for training courses. The design sports a fixed search bar at the top of each page allowing customers to find specific courses. The course detail page has been completely redesigned to improve customer conversions. Course information now sits in a dedicated sidebar alongside a larger course signup button to boost course attendance numbers.

We were able to transform Babbage Simmel's website into a helpful resource for people in need of IT and business training. The redesign has led to an overall increase in course signups and attendance, which you probably could have predicted even if you hadn't been paying full attention to our lecture.